The Return of the Vendor Booth
After any type of community crisis, health, terrorism, or otherwise, eventually normalcy starts to return. A sure sign of this is the Return of the Vendor Booth.
Do you have a logo table cloth? If not, you should invest in one. There are many opportunities to use one at various trade shows, industry conferences, trade conferences, client events, and community events. The list can go on and on. The return of these events where your organization can market its products and services is a clear indication that life and business is on the road to recovery after any seismic shift in living.
If you are a WBE or an MBE, most states will conduct an annual summit targeted specifically for these categories of businesses. Since most state government contracts include a required percentage of Women or Minority Businesses be a part of the chosen team, the states offer a yearly opportunity for these organizations to come together and meet one another. More importantly, it is a venue where larger firms, who do not have these designations, can meet the smaller firms who do. This makes it easier when the next government contract is sent out for proposal. You do not want to be the firm that was not present, who did not put itself on the radar with the larger firms.
A logo table cloth, a 6 foot folding plastic table, marketing material, and you - this is what you need. A return to business normalcy includes having your vendor booth, as they are called, packed and ready to go. The cost is usually anywhere from the low hundreds to the low thousands, depending on such things as size, guest speakers, and venue. But, there usually is a vendor opportunity at lower cost community events. Usually the bigger the event, the higher the cost.
Many organizations can derive their annual work from strategically attended conferences. You could be one of them!
So, identify conference events that make sense for you to set up to be a booth vendor. They are an excellent opportunity to either introduce your organization or remind buyers that you are still engaged in cultivating new business.
Be well.
