Expert Opinions

At times during the life cycle of a business, it is important to assess whether or not experts should be brought in to help market your product or service. They can be varied depending on why you are using them.

With the launch of our Women’s Network, IWON, we have been augmenting the meeting with confidential dialogue initially and then bringing in an expert to further the topic we just discussed amongst ourselves. It has been very well received. Identifying Subject Matter Experts or SMEs, as they are known in the trade, has been most beneficial. It adds an air of credibility to the behavior we just hashed out among the members. And It provides an alternative professional for any of us to turn to in the future.

If a product or service you have or want to add has an uncertain reception outcome , consider consulting with a SME or you can always conduct a focus group with select clients or customers. In many ways, your existing base of revenue can be considered experts in the use of your product or service. Inviting them to be a part of a new launch will further tie them into your business and likely provide you with insight you may not have arrived at on your own.

in the end, seeking other qualified opinions on any aspect of your business may not only bring forth unexpected positive outcomes but may also provide that extra layer of credibility. Take it a step further and consider asking your SMEs to provide testimonials for your website and social media pages.

Be like our dogs in the blog photo today, one is an expert on snow, the other likely not, but clearly seeking expertise to tackle that mountain. Shake on a new path guided by an expert.

Be well.

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